The Spaniard

Pieter Walser, the force behind the BLANKbottle wine range, asked us to design a label that was the exact opposite of the BLANKbottle concept. He had learned, that within certain parameters, customers selected wines based purely on visual appeal and the information on the label. With that in mind, this one time only, the lid was removed from his self-inflicted design restraints and The Spaniard was born.